In the bustling megapolis, where ambition meets creativity, two very close friends, Archana and Priti, sharing a common passion for fashion, dreamt of creating something together that reflected their combined creativity and vision. Their dream turned into reality when another close friend of theirs, who was already running a popular clothing brand in Australia, offered them a chance to retail her brand online in India, thereby giving wings to their dreams. Since they were both familiar and fond of her chic, colourful and vibrant styles they accepted the opportunity to celebrate individuality by offering bold beautiful and diverse personalities with an array of colourful playful and fun styles to choose from online …. and that is how the venture Chic Loom came into being.